Retail · Iberia
Retail brand commerce relaunch
An Iberian retail brand needed a leaner storefront architecture - clearer discovery, faster pages, and a foundation ready for seasonal peaks.
Results at a glance
- Conversion
- +18%
- Templates
- Unified
- Markets
- PT · ES
- Peak readiness
- Hardened
Challenge
The previous storefront mixed legacy templates and inconsistent product discovery. Shoppers struggled to find ranges quickly, and seasonal traffic exposed performance and maintainability debt.
Approach
We relaunched on a leaner front-end architecture with unified product templates, clearer category journeys, and performance work aimed at mobile-heavy Iberian traffic. Merchandising stays flexible without sacrificing crawlable category and product pages.
Outcome
Product discovery is clearer, pages are faster under load, and the brand saw measurable conversion lift after launch - with a codebase ready for the next peak season.
Ready to discuss your next release?
Tell us about the product, the timeline, and the bar you need to clear. We will reply with a clear next step.